Training is scattered
Distributors carry dozens of product lines, and the training is buried in emails, PDFs and portals nobody opens twice.
NewAI sales role-play & training platform
Plan. Practice.
Pipeline.
Your AI sales consultant that travels with you to every customer, making the most of your field time to maximize your pipeline.
AI call planning before the visit and AI role-play practice between accounts, built on your own sales playbook.
Built for medical and industrial manufacturers, distributors and their field reps.
Role-play · Objection handling
Live · example session
AI
AI buyer · Clinic Purchasing Manager
“We already have a sterilizer that works fine. Why would I spend budget replacing it this year?”
You
“Fair question. Before we talk about replacing anything — how long are your cycle times running on a busy day?”
Coach: Good pivot to discovery instead of defending the product.
Team readiness
Example- Sterilizers82%
- AEDs64%
- Exam chairs41%
The training gap
Reps know the features. They haven’t practised the conversation.
Objections catch reps cold
Knowing the spec sheet isn’t the same as answering “we’re happy with what we have” in front of a buyer.
Readiness is invisible
Products launch with no way to tell which distributor reps are actually prepared to sell them.
How SynQro works
AI sales training that goes beyond the LMS.
A traditional learning management system checks whether someone read the slide. SynQro combines product training, AI role-play and AI call planning, so reps can say it out loud, with confidence, when the buyer pushes back.
Plan
Synchronized training
Push product training straight to distributor reps. When messaging changes, everyone has the update at once.
Practice
AI sales role-play
Reps rehearse by voice against an AI buyer that pushes back like a real one, building the muscle memory to turn “not interested” into discovery.
Pipeline
AI call planning
A built-in Pre-Call Plan Agent acts as each rep’s AI consultant, delivering automated pre-call plans and insights inside their existing workflow.
Visibility
Leadership visibility
Managers see who’s ready to sell and where the knowledge gaps are — before launch, not after a missed quarter.
Inside SynQro
See the platform your reps and managers use.
From the pre-call plan to the coaching report to the leadership dashboard, every step happens in one environment.
Pre-call plan
Walk into every call prepared.
Reps call SynQro before a customer meeting, and the AI coaches them through a pre-call plan built from the product data leadership has assigned.
- Call objective, prospect context and strategy
- Probing questions and likely objections
- Incorporates market and customer insights
AI feedback
Turn every practice call into coaching.
After each role-play, reps get a scored report with coaching on every part of the conversation, so they know exactly what to improve before the real one.
- Scorecard for discovery, messaging, credibility and risk
- Readiness rating: field ready or training required
- Identify missed opportunities and areas to improve
Leadership dashboard
See who’s ready to sell.
Managers see reports, usage and readiness across the team and every product in one view, before launch, not after a missed quarter.
- Readiness breakdown: field ready, training required, no score
- Reports and usage minutes by day
- Top sales reps and top products
Team management
Manage reps, managers and products.
Invite sales representatives, assign them to managers and products, and track every training call from one place.
- Invite reps by email
- Assign managers and products to each rep
- Track role-play and pre-call planning calls per rep
Real SynQro screens with sample data. Names and contact details are fictional.
Built for the whole channel
One environment keeps every stakeholder in sync.
Sales enablement for manufacturers and distributors
Manufacturers
Your product training is complete. But are your distributors ready to sell? SynQro turns your product knowledge and sales strategy into practice across your distribution network.
- Instant product push
- Channel visibility
- Brand consistency
Distributors
Bring every manufacturer you carry into one environment with a single login, so every rep is confident across every primary product line.
- Every manufacturer, one login
- Always-current messaging
- Performance analytics
Sales reps
Practise the hard conversations on your own time, so you’re ready for any curveball when it counts.
- Practice on demand
- Objection mastery
- Faster quota attainment
Results
- of training is forgotten within 30 days without immediate practice.
- 90%
- faster speed to productivity for new sales hires.
- 3×
- visibility into channel readiness across every region.
- 100%
- “winging it” on critical product launches.
- Zero
Learn more about SynQro
Why SynQro
Generic AI is a tool. SynQro is a sales readiness system.
Built around your methodology, your messaging and your market.
See the comparisonImplementation
Your sales strategy, engineered into AI.
Your trainers and sales leaders work directly with SynQro’s implementation team.
How we build your agentPricing
No charge for partnered distributors.
Distributors with a sponsoring manufacturer pay nothing. Distributors managing their own training pay $49.99 per user per month.
How pricing worksKey facts
SynQro at a glance
SynQro is an AI sales training and sales enablement platform for manufacturing and distribution sales teams in medical and industrial markets. Reps call SynQro to plan customer visits with an AI pre-call planning agent and to practise sales conversations with an AI customer, then get AI feedback on their performance. Managers see who is ready to sell on a leadership dashboard.
- What it is
- An AI sales training and sales enablement platform that goes beyond a traditional LMS
- Built for
- Medical and industrial manufacturers, distributors and their field sales reps
- What it does
- AI pre-call planning, AI sales role-play by voice, AI feedback and scorecards, synchronized product training and leadership readiness dashboards
- How reps use it
- By phone, before and between customer visits, with results on the web
- Customization
- Built on each company’s own sales methodology, messaging and products with SynQro’s implementation team
- Integrations
- Syncs an existing LMS or replaces it, with CRM integration available
- Pricing
- No charge for distributors with a sponsoring manufacturer; $49.99 USD per user / month for distributors managing their own training; usage-based for sponsoring manufacturers
- Headquarters
- Toronto, Canada
FAQ
Questions about AI sales training
What is SynQro?
SynQro is an AI sales training platform for manufacturing and distribution sales teams. It combines synchronized product training, AI sales role-play, AI pre-call planning and leadership readiness analytics in one Synchronized Learning Environment.
What is AI sales role-play?
AI sales role-play lets reps practise real sales conversations with an AI buyer that raises realistic objections. SynQro builds the AI around your own sales methodology, messaging and products, and reps can practise by voice, even during windshield time between accounts.
How does AI call planning work in SynQro?
SynQro includes a Pre-Call Plan Agent with embedded workflows. It acts as a built-in AI consultant that delivers automated pre-call planning and insights, so reps walk into every account prepared.
Is SynQro an LMS?
SynQro goes beyond a traditional learning management system. An LMS tracks course completion; SynQro measures whether reps can actually apply what they learned. SynQro’s implementation team can sync your existing LMS into SynQro, or SynQro can replace your LMS entirely.
Is SynQro a sales enablement platform?
Yes. SynQro is an AI sales enablement platform for manufacturing and distribution sales teams. Manufacturers push product training straight to distributor reps, reps practise with AI role-play and plan visits with AI call planning, and leaders see channel readiness in one place.
Can distributors bring all their manufacturers into SynQro?
Yes. Distributors can load the training from every manufacturer they carry into one SynQro environment. Reps get a single login and one point of access to every product line, instead of a separate portal for each brand.
Who is SynQro for?
SynQro is built for manufacturers, distributors and their sales reps. Manufacturers push product training and gain channel visibility, distributors train reps across complex portfolios, and reps practise the hard conversations on demand.
How much does SynQro cost?
SynQro is free for distributors with a sponsoring manufacturer: no rep fees and no training-time fees. Distributors managing their own training pay $49.99 USD per user per month. Manufacturers pay only for the reps who train on their products, plus the time spent training on them.
Ready to synchronize your sales channel?
Whether you’re a manufacturer scaling a launch or a distributor building mastery across your portfolio, we’ll show you how SynQro fits.