Sales enablement platform
Sales enablement for manufacturers and distributors.
SynQro is an AI sales enablement platform that keeps manufacturers, distributors and field reps in sync. Product training reaches every rep at once, reps practise the conversation with AI role-play, prepare every visit with AI call planning, and leaders see who is ready to sell.
One sales enablement platform for the whole channel
Most sales enablement tools are built for a single in-house team. SynQro is built for the channel, where one manufacturer’s products are sold by many distributor teams.
Manufacturers
Turn product training into sales readiness. Embed your product knowledge, approved messaging and competitive positioning into AI sales practice for distributor reps, with instant product push, channel visibility and brand consistency.
Distributors
Bring every manufacturer you carry into one environment with a single login, so every rep is confident across every primary product line, with always-current messaging and performance analytics.
Sales reps
Practise the hard conversations on your own time, so you’re ready for any curveball when it counts.
Plan. Practice. Pipeline.
SynQro’s sales enablement covers the full cycle around a customer visit, built on your own sales playbook.
Plan: AI call planning
A built-in Pre-Call Plan Agent acts as each rep’s AI consultant, delivering automated pre-call plans and insights.
Practice: AI sales role-play
Reps rehearse by voice against an AI buyer that raises realistic objections, turning windshield time into high-impact practice.
Pipeline: sell the full bag
Reps drift to the products they know. SynQro widens their comfort zone so they cross-sell the whole portfolio.
Visibility: readiness analytics
Coaching insights, knowledge-gap detection and readiness dashboards show who’s ready to sell before launch.
Channel sales enablement for manufacturers
Connect all your distributors on one platform and see how your products are positioned and sold across your entire distributor network: de-identified distributor network insights, commercial engagement trends, go-to-market positioning analytics, product positioning intelligence and aggregated enablement performance data.
Your sales strategy, engineered into AI
Your trainers and sales leaders work directly with SynQro’s implementation team to translate your playbook into AI behaviour, capture the tone and probing style of your top performers, embed your positioning product by product, and keep every practice conversation on brand.
Generic AI vs SynQro
| Area | Generic AI | SynQro |
|---|---|---|
| Network intelligence | Data sits in silos | Shared intelligence across manufacturers, distributors and reps |
| Distributor and team alignment | No data sharing across teams | Training synchronized across distributor teams and channels |
| Messaging consistency | Varies by user and prompt | One standard experience across the whole sales organization |
| Leadership visibility | None | Coaching insights, knowledge-gap detection and readiness dashboards |
| Pre-call planning | Requires manual prompting | Built-in AI consultant for automated pre-call planning and insights |
FAQ
Common questions
Is SynQro a sales enablement platform?
Yes. SynQro is an AI sales enablement platform for manufacturing and distribution sales teams. It combines synchronized product training, AI sales role-play, AI pre-call planning and leadership readiness analytics in one Synchronized Learning Environment.
How does SynQro help manufacturers enable distributor sales reps?
Manufacturers push product training straight to distributor reps, so messaging updates reach everyone at once. With manufacturer pricing, they also get de-identified distributor network insights and see how their products are positioned and sold across the network.
How is SynQro different from a generic AI tool?
Any chatbot can role-play a buyer. SynQro is trained on your sales methodology, process and product value propositions, keeps training synchronized across distributor teams, and gives leaders readiness dashboards. Generic AI is a tool; SynQro is a sales readiness system.
How much does SynQro cost?
SynQro is free for distributors with a sponsoring manufacturer: no rep fees and no training-time fees. Distributors managing their own training pay $49.99 USD per user per month. Manufacturers pay only for the reps who train on their products, plus the time spent training on them.
Ready to synchronize your sales channel?
Whether you’re a manufacturer scaling a launch or a distributor building mastery across your portfolio, we’ll show you how SynQro fits.